some people are just not endowed with an engaging writing style. that’s fine, people are good at different things. unfortunately the low-bandwidth early period of the internet, heavily reliant on the most simply digitizable format – plain text, rendered those people speechless, without an opportunity to shine. things like video editing and youtube is still light years away from true parity between writer-thinkers and performers-social types. that’s why facebook created the “like” button.